Chasing the Shadow: From Cycling Tour to Witnessing Climate Crisis and Industrialization Impacts (Jakarta-Denpasar)

Campaign Activation

Content Strategy & Creation

Branding

Campaign Activation

Content Strategy & Creation

Branding

Client

Greenpeace Indonesia

Year

2022

We embarked on a journey with an engaging concept for a cycling tour that not only highlights the pressing issues of the climate crisis and industrialization but also aims to connect deeply with the communities along the route from Jakarta to Denpasar, in collaboration with Greenpeace Indonesia. Our goal was to capture these vital stories through a comprehensive strategy, leading to the creation of various outputs, including heartfelt social media content, an inspiring web series, a dedicated landing page, and meaningful offline activities for "Chasing the Shadow".

Content Lead/Strategist

Aflah Satriadi

Creative Lead

Lavira Andaridefia

Video Director

Reza Rachmandito

Content Writer/Reporter

Ahmad Zuhhad

We devised a comprehensive strategy for the storytelling process and implemented various outputs, including social media content production, web series video production, a landing page, and complementary offline activities. A key moment of this campaign was our ability to strategize a communication crisis through a digital platform when our initiatives faced challenges from organized groups and intelligent agents. We transformed this crisis into narratives that ultimately strengthened the campaign.

Exhibition Each City

Video Documentary Series

Chasing the Shadow is more than just a campaign; it's a heartfelt initiative by Greenpeace Indonesia to share crucial messages about climate and energy during the G20 summit, where world leaders gathered in Bali. We believe that through awareness and collective action, we can foster hope and drive the change for our future.